The most popular to expose the seven sins of light

2022-07-24
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Expose the seven sins of lighting circulation world Abstract: "the world is bustling, all for profit; the world is bustling, all for profit." Sima Qian, a great historian, revealed the secret of nature. However, in the nature of business, the market is like a world. Various profit seekers, with their own ideals, produce various transactions and create a variety of life styles

the prototype of the seven deadly sins is a film of the same name directed by David, seven deadly sins, which is composed of seven elements: "gluttony", "greed", "laziness", "jealousy", "pride", "lust" and "anger", which are the seven deadly sins of human nature referred to in Catholic doctrine. Extending to modern society, it implies the weakness of human nature. Looking at the industry, in fact, there are some dirty secrets hidden in every industry. Today, let's count the seven original sins circulating in the lighting industry: misleading, counterfeiting, plagiarism, collusion, private plots, small abacus and dead fish

if you want to avoid them, you need to straighten them out by national legislation and industry-related regulations; It is also up to some big manufacturers to take action to prevent bad money from expelling good money; In addition, we can strengthen our professional foundation and improve our knowledge level. The most important thing is that I hope you will not be defeated by the weakness of human nature. Everyone has his own bottom line and conscience in life and work

"the world is bustling, all for profit; the world is bustling, all for profit." Sima Qian, a great historian, revealed the secret of nature. However, in the nature of business, the market is like a world. Various profit seekers, with their own ideals, produce various transactions and create a variety of life styles

leaving aside the row upon row of high-rise buildings, this article looks into the dark corners of the lighting circulation world and writes down these seven crimes in imitation of Dante's Divine Comedy of the current development of domestic aluminum alloy cable industry due to various human factors

① misleading

hanging sheep's head and selling dog meat. What evidence do you know it has

unlike the terminals in the automobile 4S and clothing monopoly industries, which give people a unified and formal impression, the terminal stores in the lighting industry are really diverse - more appropriately, they are in a mess

this is caused by the confusion of management. Except that several major brands have special channel managers to supervise the market regularly, more brands are in a state of insufficient staff, inadequate supervision and even connivance—— After all, the sheep factory will certainly bring sales to the manufacturers

as for whether the merchants sell dog meat or not, who cares? In particular, for products such as living room lanterns and lanterns that pay attention to modeling, consumers enter the store with the name of sheep, but are attracted by the appearance of dogs. One is willing to fight and the other is willing to suffer. Who cares

of course, the products of the dog factory are also guaranteed by the merchants. The logic is very clear, so I don't want to talk about it

② fake

sell you ordinary sheep as small tailed Han sheep

paper packaging boxes, printing machines, laser stickers (including packaging, CCC certification, nameplates, etc.), relief gravure lettering machines... This set of equipment is complete. Most brands with ordinary anti-counterfeiting technology in the market can be forged - this is their own breeding and sheep production. If it is troublesome, you can customize this product from dengdu and other places, which can be understood as buying hybrid sheep

believe me, the harm of this kind of hybrid sheep is many times greater than that of dog meat! What about the motivation and background of this behavior? No exception, some customers require a single brand of supply, but the sheep factory has incomplete categories, and we can't lose customers, so we can breed by ourselves; Or simply desperate for profit! More not to elaborate, but to elaborate is a long article

③ plagiarizing

introduced from other places, local breeding

introducing imported breeding sheep. Through local breeding or sensor range differentiation, the purpose of individual hypertrophy, delicious meat quality or large wool yield can be achieved

it is good to learn from and absorb the design concepts of international famous brands, but is it really good to copy them naked? It is often seen in hotels, museums, business licenses and other projects. There are lamps designed according to the project, which are convenient for users to quickly carry out experimental operations and data viewing, and they can even ship through finding large OEM prototypes. Most of them are not like plagiarists. After all, they sell light and shadow rather than lamps themselves. And the big hunters who have become systematic and catalogued have now become the leaders in the field of domestic high-quality projects

i small the iron.

④ cross selling

don't take sheep as an example

the large offices and dealers of the manufacturer take advantage of the supply advantages to harvest the third, fourth and fifth level markets. On the one hand, the backwardness of the agency system has been exposed in the era of Internet flattening. On the other hand, there is also the need for cooperation between Party B's units in national construction, which makes the so-called reporting system of various manufacturers look like an unarmed old guard when facing professional sheep thieves

in addition to hurting the manufacturer's profits, damaging the image and allowing other goats to take advantage of the situation, any damage to the products also exists for consumers is not the potential harm that the manufacturer and customers are willing to see, such as the goods are not the right board and the after-sales is unfavorable

some manufacturers have ruled out the new two-dimensional code Shepherd Dog - sweep it gently to trace the source, which is good.

⑤ private plots

this is the mutual connection between ranchers and sheep dealers

manufacturers have the power of brands, and can easily and directly establish contact with customers through networking, 400 and other means. Then, the manufacturer representatives who have close access to the market can be choosy about the customers who come to the door. They can do the high-quality projects themselves, and throw the projects with long cycle, difficult payment collection and many advances to the dealers. This little abacus is making a snap

with more PPP projects, I'm afraid the wind will blow harder

⑥ small abacus

the Tao of sheep dealers

this article is more like a summary of the first three articles: for individual customers, they mix their eyes with each other and sell the true and false; Falsely reporting the quantities of works and taking special prices for the factory; Cooperate with large developer customers to deceive small owners (for example, the developer promises to use the products of a certain factory for the lighting fixtures of the hardbound room, and actually purchases a goods to reduce the budget)

some dealers have been in the market for more than 20 years. They have seen a lot of dead and alive brands, so they don't believe in the brand. They believe in their own "business skills". Otherwise, after more than 20 years, they are still the stall owners

a dead fish who does not act when his eyes are turned over

how many mechanical and electrical engineers started their careers in elevators, air conditioners and power transmission and distribution? How many interior designers' lighting effects are pulled from software templates? How many electricians can't distinguish between the second and third line guide rails

when you meet a manufacturer with a set of patterns, there are not a few who accept them all and ask the manufacturer to write on behalf of them. Such a dead fish designer is full of manufacturers' plans for lamps. As an owner, do you feel at ease? Dare you use it

I hope the above crimes are just the tip of the iceberg illuminating the world. If we want to avoid them, we should rely on national legislation and industry-related rationalization; It is also up to some big manufacturers to take action to prevent bad money from expelling good money; In addition, we can strengthen our professional foundation and improve our knowledge level

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